SWEDISH SPA
SWEDISH SPA
The quiet luxury of Scandinavian nature
The quiet luxury of Scandinavian nature
Rooted in Oriflame’s Scandinavian heritage, Swedish Spa was created to bring the tranquility of Nordic nature into sensory home spa rituals. We developed a new brand identity and packaging concept inspired by stillness, solitude and closeness to nature, combining atmospheric storytelling, fluid watercolor textures and refined details into a contemporary wellness experience.
Rooted in Oriflame’s Scandinavian heritage, Swedish Spa was created to bring the tranquility of Nordic nature into sensory home spa rituals. We developed a new brand identity and packaging concept inspired by stillness, solitude and closeness to nature, combining atmospheric storytelling, fluid watercolor textures and refined details into a contemporary wellness experience.
Solitude and open space as emotional escape
Solitude and open space as emotional escape
The project explored the growing desire for slower and more sensory experiences connected to nature and wellbeing. In many parts of the world, everyday life is shaped by density, speed and constant stimulation. Scandinavian nature represented something increasingly aspirational.
The project explored the growing desire for slower and more sensory experiences connected to nature and wellbeing. In many parts of the world, everyday life is shaped by density, speed and constant stimulation. Scandinavian nature represented something increasingly aspirational.
Nordic rituals translated into design
Nordic rituals translated into design
Cold water, silence, mineral textures and vast open landscapes became central references throughout the visual world. The symbol was inspired by traditional sauna rituals and combines natural elements connected to the brand universe.
Cold water, silence, mineral textures and vast open landscapes became central references throughout the visual world. The symbol was inspired by traditional sauna rituals and combines natural elements connected to the brand universe.
Fluid watercolor textures and soft transitions were developed to evoke reflections, shifting landscapes and the sensory feeling of water, minerals and vast space. A simple horizontal brush stroke symbolized the endless horizon of the sea.
Fluid watercolor textures and soft transitions were developed to evoke reflections, shifting landscapes and the sensory feeling of water, minerals and vast space. A simple horizontal brush stroke symbolized the endless horizon of the sea.
An evolving universe of sensory collections
An evolving universe of sensory collections
The concept was developed around sensory capsule collections inspired by different ingredients, rituals and moods. Each collection was designed to introduce its own atmosphere while remaining rooted in the same Scandinavian expression.
The concept was developed around sensory capsule collections inspired by different ingredients, rituals and moods. Each collection was designed to introduce its own atmosphere while remaining rooted in the same Scandinavian expression.
The new brand world brought a more contemporary and emotionally engaging perspective to Swedish Spa while reconnecting the brand to its Scandinavian roots. Through atmospheric storytelling, the concept helped shape a home spa experience designed to evolve over time.
The new brand world brought a more contemporary and emotionally engaging perspective to Swedish Spa while reconnecting the brand to its Scandinavian roots. Through atmospheric storytelling, the concept helped shape a home spa experience designed to evolve over time.
DELIVERABLES
Brand platform
Brand identity
Design strategy
Packaging design
Illustration
DELIVERABLES
Brand platform
Brand identity
Design strategy
Packaging design
Illustration
COLLABORATORS
Photography
Robert Berglund
COLLABORATORS
Photography
Robert Berglund
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS