MODO EYEWEAR
MODO EYEWEAR
Unmistakable lightness
Unmistakable lightness
For New York-based global eyewear brand MODO, we turned the exceptional lightness and paper-thin construction of its frames into a visual playground. Across a series of lookbooks, photography and film, product qualities became playful metaphors, unexpected compositions and stories with a life of their own.
For New York-based global eyewear brand MODO, we turned the exceptional lightness and paper-thin construction of its frames into a visual playground. Across a series of lookbooks, photography and film, product qualities became playful metaphors, unexpected compositions and stories with a life of their own.
We used the meticulous art of paper folding to illustrate the uniqueness of each collection. Playing with scale, shape and illusion, the paper compositions made lightness something you could see and feel.
We used the meticulous art of paper folding to illustrate the uniqueness of each collection. Playing with scale, shape and illusion, the paper compositions made lightness something you could see and feel.
Ideas in motion
Ideas in motion
The communication platform became the foundation for a series of campaigns across photography, film and lookbooks. Lightness, precision and construction formed a recurring thread, explored in new ways from one collection to the next.
The communication platform became the foundation for a series of campaigns across photography, film and lookbooks. Lightness, precision and construction formed a recurring thread, explored in new ways from one collection to the next.
A visual system captured the unique color and pattern combination of every frame.
A visual system captured the unique color and pattern combination of every frame.
Chasing the first rays
Chasing the first rays
Like sunflowers following the sun, we drew a parallel to that familiar Scandinavian early spring phenomenon of faces turned towards the light, eyes closed, soaking up the long-awaited sun after a dark and cold winter.
Like sunflowers following the sun, we drew a parallel to that familiar Scandinavian early spring phenomenon of faces turned towards the light, eyes closed, soaking up the long-awaited sun after a dark and cold winter.
By building the communication around the defining qualities of the eyewear, from its paper-thin construction and architectural thinking to its minimalism, we gave the brand a sharper position and greater credibility within the industry. The visual storytelling also made the product easier for retail teams to understand, explain and sell.
By building the communication around the defining qualities of the eyewear, from its paper-thin construction and architectural thinking to its minimalism, we gave the brand a sharper position and greater credibility within the industry. The visual storytelling also made the product easier for retail teams to understand, explain and sell.
DELIVERABLES
Communication concept
Art direction
Photo & film production
DELIVERABLES
Communication concept
Art direction
Photo & film production
COLLABORATORS
Photography & film
Johnny Kangasniemi
Karin Olanders
Styling
Gun Franzén
Hair & makeup
Henrik Haue
Copywriter
Theresa Demyers
COLLABORATORS
Photography & film
Johnny Kangasniemi
Karin Olanders
Styling
Gun Franzén
Hair & makeup
Henrik Haue
Copywriter
Theresa Demyers
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS