LOVING CARE
LOVING CARE
Gentle care for the whole family
Gentle care for the whole family
Designed for the whole family, including the little ones, this gentle range of hair, bath and body care products was brought to life through a launch campaign celebrating the beauty of everyday moments with children. Small, unmistakable gestures became our way of capturing the language of love and care.
Designed for the whole family, including the little ones, this gentle range of hair, bath and body care products was brought to life through a launch campaign celebrating the beauty of everyday moments with children. Small, unmistakable gestures became our way of capturing the language of love and care.
To make those moments feel genuinely close and spontaneous, we photographed real family constellations, including two sisters with their aunt, and a father with his son. The natural chemistry brought warmth, intimacy and energy to the images.
To make those moments feel genuinely close and spontaneous, we photographed real family constellations, including two sisters with their aunt, and a father with his son. The natural chemistry brought warmth, intimacy and energy to the images.
A warm, creamy color palette and tactile textures took their cues from almond milk, the key ingredient, reflecting its soothing, nourishing and moisturizing qualities.
A warm, creamy color palette and tactile textures took their cues from almond milk, the key ingredient, reflecting its soothing, nourishing and moisturizing qualities.
The idea of care carried into the still lifes, where bath-time toys became characters in their own small stories. Wind-up swimmers, dinosaurs looking after each other and playful details brought a touch of humor and tenderness to the campaign.
The idea of care carried into the still lifes, where bath-time toys became characters in their own small stories. Wind-up swimmers, dinosaurs looking after each other and playful details brought a touch of humor and tenderness to the campaign.
By finding the emotion in an everyday family product, the launch gave Loving Care a warmer and more human story. Real relationships, small gestures and a touch of humor made care something to recognize and feel, rather than simply talk about.
By finding the emotion in an everyday family product, the launch gave Loving Care a warmer and more human story. Real relationships, small gestures and a touch of humor made care something to recognize and feel, rather than simply talk about.
DELIVERABLES
Campaign concept
Art direction
Social media
DELIVERABLES
Campaign concept
Art direction
Social media
COLLABORATORS
Photography
Ewa-Marie Rundquist
Sara Wennerhed
Casting
Therese Johansson
Styling
Kattis Lindoff
Hair & makeup
Marina Andresson
Copywriter
Mike Hibbs
COLLABORATORS
Photography
Ewa-Marie Rundquist
Sara Wennerhed
Casting
Therese Johansson
Styling
Kattis Lindoff
Hair & makeup
Marina Andresson
Copywriter
Mike Hibbs
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS