NORTHERN GLOW
NORTHERN GLOW
Touched by light
Touched by light
Inspired by the aurora borealis, Northern Glow is a fragrance built around one of nature’s most mesmerizing light phenomena. For the launch, we created a visual world where shifting light, color and movement became part of the story.
Inspired by the aurora borealis, Northern Glow is a fragrance built around one of nature’s most mesmerizing light phenomena. For the launch, we created a visual world where shifting light, color and movement became part of the story.
At the heart of the campaign is a woman moving beneath the northern sky, almost in a trance. As the lights move across her, she transforms with them, turning the elusive beauty of the aurora into something human and emotional.
At the heart of the campaign is a woman moving beneath the northern sky, almost in a trance. As the lights move across her, she transforms with them, turning the elusive beauty of the aurora into something human and emotional.
Light in constant motion
Light in constant motion
The same sense of movement and transformation carried into the still lifes, using reflections, shifting color and light to create an almost otherworldly setting for the fragrance.
The same sense of movement and transformation carried into the still lifes, using reflections, shifting color and light to create an almost otherworldly setting for the fragrance.
DELIVERABLES
Campaign concept
Art direction
Social media
DELIVERABLES
Campaign concept
Art direction
Social media
COLLABORATORS
Photography
Johnny Kangasniemi
Robert Berggren
Styling
Teddy Rydberg
Hair & makeup
Henrik Haue
COLLABORATORS
Photography
Johnny Kangasniemi
Robert Berggren
Styling
Teddy Rydberg
Hair & makeup
Henrik Haue
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS