ECO BEAUTY
ECO BEAUTY
Skincare rooted in nature
Skincare rooted in nature
Eco Beauty is a natural skincare brand built around high-quality organic and ethically sourced ingredients. Inspired by the work of Swedish botanist Carl von Linné, we created a brand world where nature, science and beauty come together.
Eco Beauty is a natural skincare brand built around high-quality organic and ethically sourced ingredients. Inspired by the work of Swedish botanist Carl von Linné, we created a brand world where nature, science and beauty come together.
Drawing on Carl von Linné’s botanical studies and illustrations, we created a bespoke illustration language to bring the hero ingredients of each product to life. Detailed botanical forms gave the brand a distinctive expression rooted in both nature and science.
Drawing on Carl von Linné’s botanical studies and illustrations, we created a bespoke illustration language to bring the hero ingredients of each product to life. Detailed botanical forms gave the brand a distinctive expression rooted in both nature and science.
Bringing the botanical world to life at full scale.
Bringing the botanical world to life at full scale.
The concept grew beyond the products and into the streets of Stockholm. We created a vertical garden wrapping Oriflame’s headquarters in the heart of the city, turning the building into a living tribute to Carl von Linné and the botanical world behind Eco Beauty.
The concept grew beyond the products and into the streets of Stockholm. We created a vertical garden wrapping Oriflame’s headquarters in the heart of the city, turning the building into a living tribute to Carl von Linné and the botanical world behind Eco Beauty.
Instead of talking about problems and solutions, we gave skin a voice of its own. Warm, poetic and subtly playful, the copy speaks about what skin feels, needs and longs for, making skincare more personal and easy to connect with.
Instead of talking about problems and solutions, we gave skin a voice of its own. Warm, poetic and subtly playful, the copy speaks about what skin feels, needs and longs for, making skincare more personal and easy to connect with.
The launch drove strong sales and established Eco Beauty as one of Oriflame’s most distinctive and appreciated brands, showing how a clear concept could grow from product to communication and all the way into the city.
The launch drove strong sales and established Eco Beauty as one of Oriflame’s most distinctive and appreciated brands, showing how a clear concept could grow from product to communication and all the way into the city.
DELIVERABLES
Brand concept
Launch campaign
Art direction
Social media
DELIVERABLES
Brand concept
Launch campaign
Art direction
Social media
COLLABORATORS
Creative director
Kristina Backlund
Photography
Mikael Schultz
Karin Olanders
Casting
Camilla Tannenberg-Alexander
Set design
Camilla Bärzen
Hair & makeup
Viktoria Sörensdotter
Copywriter
Kimberly Golden Malmgren
Illustration
Gustaf von Arbin
COLLABORATORS
Creative director
Kristina Backlund
Photography
Mikael Schultz
Karin Olanders
Casting
Camilla Tannenberg-Alexander
Set design
Camilla Bärzen
Hair & makeup
Viktoria Sörensdotter
Copywriter
Kimberly Golden Malmgren
Illustration
Gustaf von Arbin
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS