MURI
MURI
Liquid gastronomy from Copenhagen
Liquid gastronomy from Copenhagen
This small urban blendery transforms bold ideas into complex, non-alcoholic drinks. Each blend is shaped by culinary techniques, experimentation, and unexpected ingredients, turning each bottle into a crafted experience. Together with the founder, we defined the brand’s position and created a new identity and brand world, translating the flavor-making process into a visual language shaped by blending, abstraction, and liquid distortion.
This small urban blendery transforms bold ideas into complex, non-alcoholic drinks. Each blend is shaped by culinary techniques, experimentation, and unexpected ingredients, turning each bottle into a crafted experience. Together with the founder, we defined the brand’s position and created a new identity and brand world, translating the flavor-making process into a visual language shaped by blending, abstraction, and liquid distortion.
The urban blendery
The urban blendery
At the heart of the brand is the urban blendery, where everything from R&D to bottling happens under one roof. A place of curiosity, experimentation, and craft, rooted in Copenhagen’s progressive food scene.
At the heart of the brand is the urban blendery, where everything from R&D to bottling happens under one roof. A place of curiosity, experimentation, and craft, rooted in Copenhagen’s progressive food scene.
The wordmark anchors the brand, while the symbol is drawn from the blendery itself, inspired by the distillery tanks where each blend takes shape.
The wordmark anchors the brand, while the symbol is drawn from the blendery itself, inspired by the distillery tanks where each blend takes shape.
A space where imagination, culinary techniques, and unexpected ingredients come together.
A space where imagination, culinary techniques, and unexpected ingredients come together.
Across signature blends, limited editions, and small-batch releases, the label system balances consistency with flexibility. Abstract blending patterns and handwritten elements appear throughout, reflecting the human process of experimentation, development, and craft behind each blend.
A flexible label system designed to move across signature blends, limited editions, and small-batch releases. Abstract blending patterns and handwritten elements appear throughout, reflecting the human process and the craft behind each blend.
Across signature blends, limited editions, and small-batch releases, the label system balances consistency with flexibility. Abstract blending patterns and handwritten elements appear throughout, reflecting the human process of experimentation, development, and craft behind each blend.
The color palette brings energy and vibrancy to the range. Each blend is defined by its own distinct color, creating contrast and unexpected combinations.
The color palette brings energy and vibrancy to the range. Each blend is defined by its own distinct color, creating contrast and unexpected combinations.
Designed as a window into the brand, the webshop uses abstraction and liquid distortion to bring the blending process to life, translating flavor-making into a digital experience.
Designed as a window into the brand, the webshop uses abstraction and liquid distortion to bring the blending process to life, translating flavor-making into a digital experience.
The multitasking, upcycled workwear was designed by Copenhagen-based Studio Soriano, selected for their futuristic and unconventional approach in line with the brand’s world. Pour drinks in it by day, walk straight into a Berlin techno club by night.
The multitasking, upcycled workwear was designed by Copenhagen-based Studio Soriano, selected for their futuristic and unconventional approach in line with the brand’s world. Pour drinks in it by day, walk straight into a Berlin techno club by night.
Built to evolve across blends, collaborations, and digital experiences, the identity gives MURI a more confident and recognizable presence while supporting continued growth. Since launch, the rebrand has strengthened MURI’s position and opened up new creative collaborations.
Built to evolve across blends, physical and digital experiences, the identity gives MURI a more confident and recognizable presence while supporting continued growth. Since launch, the rebrand has strengthened MURI’s position and opened up new creative collaborations.
DELIVERABLES
Brand strategy
Brand identity
Design strategy
Packaging design
Web design
Art direction
Photo & film
Prop styling
Illustration
DELIVERABLES
Brand strategy
Brand identity
Design strategy
Packaging design
Web design
Art direction
Photo & film
Prop styling
Illustration
AWARDS
Dieline Awards bronze
Pentawards shortlist
COLLABORATORS
Photography & film
Martin Vallin
Merchandise design
Studio Soriano
AWARDS
Dieline Awards bronze
Pentawards shortlist
COLLABORATORS
Photography & film
Martin Vallin
Merchandise design
Studio Soriano
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS