SKINOME
SKINOME
Introducing freshly made skincare
Introducing freshly made skincare
Skinome is redefining skincare through freshly made products developed in small batches at their lab in Stockholm. Rooted in microbiome research and active formulations, the products challenge traditional skincare conventions. We developed the visual identity, packaging system, website, and communication platform, helping shape one of Scandinavia’s most distinctive emerging skincare brands.
Skinome is redefining skincare through freshly made products developed in small batches at their lab in Stockholm. Rooted in microbiome research and active formulations, the products challenge traditional skincare conventions. We developed the visual identity, packaging system, website, and communication platform, helping shape one of Scandinavia’s most distinctive emerging skincare brands.
A fresh batch from the lab
A fresh batch from the lab
Rather than hiding the process behind polished beauty marketing, the brand embraces a more open and human perspective. Handwritten notes, lab materials, and signs of ongoing research become part of the visual identity, reflecting the process behind each product.
Rather than hiding the process behind polished beauty marketing, the brand embraces a more open and human perspective. Handwritten notes, lab materials, and signs of ongoing research become part of the visual identity, reflecting the process behind each product.
The "sun" and the landscape
The "sun" and the landscape
The design is a tribute to the body’s largest organ. The illustration visualizes the skin’s three layers as a living landscape, with a colored “sun” indicating where in those layers each product is active.
The design is a tribute to the body’s largest organ. The illustration visualizes the skin’s three layers as a living landscape, with a colored “sun” indicating where in those layers each product is active.
The minimal packaging system creates strong recognition while remaining gender neutral and easy to navigate. Bottles made from recycled ocean waste plastic are used across the product range.
The minimal packaging system creates strong recognition while remaining gender neutral and easy to navigate. Bottles made from recycled ocean waste plastic are used across the product range.
Traditional outer cartons were eliminated to reduce unnecessary waste. Instead, products are paired with informational product cards. Shipping boxes extend the skin layer illustration into the ecommerce experience with as little excess as possible.
Traditional outer cartons were eliminated to reduce unnecessary waste. Instead, products are paired with informational product cards. Shipping boxes extend the skin layer illustration into the ecommerce experience with as little excess as possible.
The anatomy of the skin
The anatomy
of the skin
All model imagery was kept unretouched to embrace the natural and honest beauty of skin, reflecting the humanity of the brand.
All model imagery was kept unretouched to embrace the natural and honest beauty of skin, reflecting the humanity of the brand.
Your skin is a living ecosystem
Your skin is a living ecosystem
Microbiome research was translated into simplified visual metaphors inspired by bacteria, cells, and microscopic structures.
Microbiome research was translated into simplified visual metaphors inspired by bacteria, cells, and microscopic structures.
Through visual parallels to fresh food and short expiration dates, the brand introduced a different way of thinking about skincare.
Through visual parallels to fresh food and short expiration dates, the brand introduced a different way of thinking about skincare.
Built as a digital first skincare brand, the identity has helped establish Skinome as a category defining voice within contemporary skincare. Since launch, the brand has grown rapidly, expanded internationally, and built a loyal following around its radically different approach to skincare.
Built as a digital first skincare brand, the identity has helped establish Skinome as a category defining voice within contemporary skincare. Since launch, the brand has grown rapidly, expanded internationally, and built a loyal following around its radically different approach to skincare.
DELIVERABLES
Brand strategy
Brand identity
Design strategy
Packaging design
Web design
Communication concept
Campaigns
Art direction
Photo & film
Prop styling
Illustration
DELIVERABLES
Brand strategy
Brand identity
Design strategy
Packaging design
Web design
Communication concept
Campaigns
Art direction
Photo & film
Prop styling
Illustration
AWARDS
ADC merit award
Pentawards certificate
Svenska Designpriset nomination
COLLABORATORS
Photography & film
Martin Vallin
Cornelia Wahlberg
Joakim Reimer
Dana Ozollapa
AWARDS
ADC merit award
Pentawards certificate
Svenska Designpriset nomination
COLLABORATORS
Photography & film
Martin Vallin
Cornelia Wahlberg
Joakim Reimer
Dana Ozollapa
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS