LOVE NATURE

Perfectly imperfect

Love Nature is a bath, body and hair care brand celebrating simple ingredients that smell and feel fantastic. We positioned the brand as honest, inclusive and above all, feel-good, embracing the natural differences in fruit, greens and people.

Love Nature is a bath, body and hair care brand celebrating simple ingredients that smell and feel great. We positioned the brand as honest, inclusive and above all, feel-good, embracing the natural differences in fruit, greens and people.

Nature comes in endless shapes, colors and variations. The campaign reflected that same spirit through expressive personalities, individuality and a sense of humor.

A celebration of natural ingredients and individuality.

Playfulness ran through the whole visual world, from colorful patterns of fruit, flowers and greens to goofy expressions and a sense of fun. A little offbeat, perfectly imperfect and always feel-good.

More than just natural

Biodegradable, silicone-free formulas were central to Love Nature, with a focus on simple ingredients and natural alternatives to artificial materials. Even the scrubs used crushed apricot kernels instead of synthetic particles, while the formulas were developed to break down without harming aquatic environments.

Honest, colorful and full of personality, Love Nature brought together feel-good beauty and a more thoughtful approach to what goes into the products.

DELIVERABLES

Brand concept

Launch campaign

Art direction

Social media

DELIVERABLES

Brand concept

Launch campaign

Art direction

Social media

COLLABORATORS
Photography

Ewa-Marie Rundquist