INNOAGE
INNOAGE
Beyond the surface
Beyond the surface
Innoage is a science-led skincare brand developed exclusively for the Chinese market. Inspired by the transformation of natural ingredients at a molecular level, we created a communication concept where scientific precision meets the beauty of nature.
Innoage is a science-led skincare brand developed exclusively for the Chinese market. Inspired by the transformation of natural ingredients at a molecular level, we created a communication concept where scientific precision meets the beauty of nature.
The art of skincare
The art of skincare
Plants, leaves and botanical ingredients were photographed as if seen through a laboratory microscope, revealing intricate structures and transforming familiar forms into abstract works of art. Precise, refined and almost otherworldly, the imagery gave science a distinctly beautiful expression.
Plants, leaves and botanical ingredients were photographed as if seen through a laboratory microscope, revealing intricate structures and transforming familiar forms into abstract works of art. Precise, refined and almost otherworldly, the imagery gave science a distinctly beautiful expression.
From abstract to human
From abstract to human
Chinese actress and TV host Cicci Ye was selected as the face and brand ambassador for Innoage. Shot in Beijing, the campaign brought a human presence into the scientific and abstract visual world of the brand.
Chinese actress and TV host Cicci Ye was selected as the face and brand ambassador for Innoage. Shot in Beijing, the campaign brought a human presence into the scientific and abstract visual world of the brand.
Moving between microscopic detail and human beauty, we gave Innoage a distinctive visual language where science, nature and art could exist side by side, bringing a more emotional dimension to the brand’s scientific foundation.
Moving between microscopic detail and human beauty, we gave Innoage a distinctive visual language where science, nature and art could exist side by side, bringing a more emotional dimension to the brand’s scientific foundation.
DELIVERABLES
Brand concept
Launch campaign
Art direction
Social media
DELIVERABLES
Brand concept
Launch campaign
Art direction
Social media
COLLABORATORS
Creative director
Kristina Backlund
Photography
Mikael Schultz
Fredrik Liberath
Sara Wennerhed
Set design
Mattias Nyhlin
Copywriter
Kimberly Golden Malmgren
COLLABORATORS
Creative director
Kristina Backlund
Photography
Mikael Schultz
Fredrik Liberath
Sara Wennerhed
Set design
Mattias Nyhlin
Copywriter
Kimberly Golden Malmgren
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS
STUDIO LOCATION
Skeppsbron 38
111 30 Stockholm, Sweden
NEW CLIENTS
CREATIVE COLLABORATIONS